Today Alternate Listening Tuesday features a producer whose name you may only have heard of dependant on having listened to artists on the BrandNew Music roster, ASSBRASS. Even if you haven’t heard of him if you are a fan of any of the label’s artists you will probably have heard his works.

ASSBRASS, who is rarely credited under his real name Kwon-Eek Jeong, has recently worked on hits such as: San E’s Break Up Dinner; Verbal Jint’s If It Ain’t Love; Swing’s Would You? featuring Seo In Guk; and the much talked about Attraction (BrandNew Remix) performed by San E, Verbal Jint and Bumkey, one of the most talked about stages at SBS Gayo Daejun.

His work isn’t however limited to BrandNew Music. He has also worked with: Starship’s SISTAR; CAN&J’s F.Cuz of whom member LeeU was trained by one of last week’s ALT artists BeatBurgerBlock B when under Stardom; and regularly works with JellyFish’s Seo In Gukand Ameoba Culture’s Dynamic Duo and Rhythm Power.

He’s also created music for ads such as the Korean viral for Beats By Dr.Dre; the Life On campaign by DAUM; and award winning Men’s lifestyle brand Swagger.

His new website brings us a studio session mini film entitled Motivation Vol.01.

This session shows us ASSBRASS at work in his studio, LIFEISGOOD Studio, at BrandNew Music.

In the video we see the producer create beats using items such as a Native Instruments MASCHINE 2 rhythm machine; an Ableton Push, the first Midi Controller of its kind to fully utilise scales and melody (a similar style of production tool to the one Coach is using in his SHINee Remix video); playing a Roland Fantom X7 keyboard; and using the production software ProTools10.

With BrandNew Music set to debut their R&B Hiphop unit TROY, led by Bumkey, imminently, and the much awaited second half of Verbal Jint’s 10 Years Of Misinterpretation due this year we’re sure to be hearing many more tracks bearing the influence of ASSBRASS.



The content of this article may be similar to that appearing on the personal website of the writer

Do you have a favourite track ASSBRASS has worked on? Or maybe a favourite from his labelmates at BrandNew Music?



About Author

Founder of BritROK. Graphic Designer and lover of all things Punk and Indie!

  • Askywalker

    thanks for this
    i was curious about him

    • You’re welcome! He’s actually done LOADS since I wrote this last year. Hanhae’s Man of the Year, stuff with Monsta X, AOA, Infinite H – he’s one of my favourite producers because he’s so adaptable to different sounds

      • Askywalker

        thank you for letting me know 😀 really? he did hanhae’s man of the year? i love that jam >M< i noticed him since im interested in MX's music — and i saw him listed as one of the producers :O very interesting name… i thought.
        do u happen to know why his name is called "assbrass"

        • I often listen to the Kpop stuff he produces just because his name is on it. Like the VIXX LR subunit! He did do Hanhae’s Man of the Year, I love that track too.
          I actually don’t know why he’s called Assbrass, One of Verbal Jint’s tracks (Luv Songs with C-Luv) starts with ‘This is another ASSBRASS production’ and each time I hear it I wonder why he chose that name!
          But a lot of producers have obscure handles they kept from DJing when they were younger, maybe it’s the same with him

          • Askywalker

            Wow, he produces for various artists. I thought he only produced exclusively for Brand New — and Starship Ent. since they have some special relationship with Brand New/Just Music.
            LOL It’s a very interesting stage name 😛
            thanks for letting me know >M<
            What are some of your other fav. songs produced by him?

          • He’s got a good reputation, especially as BrandNew top all the real time charts with most of their releases – and he produced the BrandNew hip hop stage at the 2013 SBS Gayo Daejun, it was one of the most talked about end of year stages that year
            At lot of my favourite things by him are BrandNew things as they’re one of my favourite companies.
            I love pretty much everything he’s done with Verbal Jint, for his collab album with Sanchez he produced Doin It and Good Time – they’re so good!
            For the Night by As One; Break Up Dinner by San E and Sanchez; Beautiful Liar by VIXX L&R is great too!

          • Askywalker

            I really love his productions >M<
            Agreed, love those songs with VJ and Sanchez — I didn't know assbrass produced them? :O
            thank you for the recommendations ^^
            btw, do you watch unpretty rapstar — he coproduced one of the tracks with YDG. Have you heard it? – it features KittiB and Microdot, i think it's really good as well~

          • The Gayo stage was great, and the lyrics VJ and San wrote for it are so clever. (I promise BrandNew don’t pay me to promote them haha)
            Yeah, I think the rest of the tracks were produced by VJ but Assbrass worked on those two. I’ve still not stopped listening to that EP.
            I don’t watch Unpretty Rapstar but I have been checking out the tracks when they come out. I love San but he makes me cringe as the emcee for that show – plus the girl who is pretty much pretending to be Tasha drives me mad.